Amy lobster
Owner and Qualified Broker
Better Homes and Gardens Real Estate Steinborn & Associates
Las Cruces, New Mexico | https://steinborn.com
served region: Las Cruces / Southern New Mexico
Years in real estate: fifteen
Number of offices: 2
Number of Agents: 85
The best time management tip: Take a look at the previous week on Sunday evening and set your agenda for the week ahead. Identify three specific elements that will drive the business forward, as well as the action elements to get there.
No. 1 tip for a successful meeting: Make sure you know in advance how you will capture new ideas, decisions, and follow-up tasks. Your team will see the value of the time invested in participating.
Keys to a successful collaboration between buyers and sellers: When negotiating a quote, focus on how you will get both parties to close or how you will enter into a contract. This reduces future stress and helps avoid contract cancellations.
John Voket: Please share with us some lessons you have learned about taking on brokerage as a second job.
Amy Lobster: First of all, it is important to have a strategy of calm confidence, visual presence, and active listening. Our industry is people-centric and your team needs to be in touch before deciding on any new initiatives. Ask your employees what they can do to improve their business and the quality of their lives. Second, know your strengths and fill in the gaps with talented team members who support your vision.
JV: How are you committed to Better Homes and Gardens Real Estate and its lifestyle brand?
AH: We met the brand’s executive team over eight years ago and I think we knew we’d work together at some point. Their core values and relationship versus transactional approach were in line with our company. We started our affiliation with Better Homes and Gardens Real Estate in March 2020 and as the world is changing fast they quickly showed us their laser focused approach to assisting brokers. They offer numerous platforms that we are currently using, but the depth of lifestyle content and messaging is groundbreaking. It is based on extensive consumer research provided in real time.
JV: Talk about your Agent Jumpstart training program and how it is introducing a new generation into the real estate industry.
AH: Although we developed our Agent Jumpstart training program more than 10 years ago, it is constantly being developed to meet the needs of new team members. We have a Chief Learning Officer who leads the program and provides personal mentoring so new team members can start their business right away. In addition, we offer bi-monthly Agent Accelerate workshops that enable group discussions and skills training. Last but not least, new team members switch to coaching with one of our qualified brokers in order to refine their systems and take on responsibility. It’s robust and a real time investment, but real estate is a complex and exciting industry.
JV: What are your top tips to attract the best candidates for your company?
AH: We believe in attracting talent rather than recruiting talent. We are looking for brokers who are not only energetic, but also those who show initiative and see the industry as we do. Our company is known for its learning culture, its high level of qualification and knowledge and its focus on building customer relationships. Those who can conform to this philosophy are consistently the best candidates. And we love the opportunity to bring new talent into the industry through our highly rated training program.
Further information is available at www.bhgre.com.
John Voket is Associate Editor of RISMedia.
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