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Coldwell Banker Trails West Realty joins Coldwell Banker Mountain Properties

Exciting times are ahead for executive realtor Beverly Chapman and her colleagues at Coldwell Banker Trails West Realty.

As of June 16, her office has been part of the global luxury industry with a focus on Mountain West and is now being renamed Coldwell Banker Mountain Properties.

“We were shocked to find out about this in May. But we’re all very excited, “said Chapman, adding,” The new owners are absolutely fabulous and we look forward to working with them. “

The Coldwell Banker Mountain Properties franchise was founded in 1984 and now has offices in Colorado, Wyoming, Idaho and New Mexico. His specialty is growing luxury property sales in resorts like Vail and Breckenridge, Colorado, Jackson Hole, Wyo., Angel Fire, Taos, and now Santa Fe.

“We have 14 offices in 12 cities,” said Julia Paretti, President of Mountain Properties. “Our niche is luxury hotels in the mountains. Santa Fe is in our niche; It has mountains, a ski area and a good resort aspect. ”She added that the organization has 200 agents and that since 2015 the business has doubled every two years.

The purchase of Trails West Realty will not change the personalized nature of the Santa Fe office, but it will expand its channels.

“In terms of branding, it’s a more sophisticated look. Because we’re big, we can offer marketing and promotional programs that an independent office couldn’t afford. We will extend the range, ”said Paretti.

Mountain Properties Chief Executive Officer Dennis Saffell is equally enthusiastic.

“There is no more exciting place than Santa Fe,” he said. “The Santa Fe real estate market is a bulletproof economy. Looking at all of our markets, the least volatility and the greatest potential are in Santa Fe and Taos. We can serve the surrounding cities from one location. “

Saffell said he saw increased potential in Santa Fe. “COVID taught people that they can work from anywhere. People can work where they want, they can live where they want, ”he said. “Santa Fe has the restaurants, amenities, galleries, weather, and quality of life. It has seasons, but they are not extreme.

“We’re seeing a huge influx from California because it just makes so much sense,” he added. “If you own a $ 800,000 two-bedroom condominium in Los Angeles, Santa Fe, you are buying a really nice home for $ 880,000, probably with a pool. People really know what Santa Fe is worth. “

Mountain Properties has further expansion plans. “The long-term strategy is to have multiple smaller offices in every major location in Santa Fe – the Rail Yard, Plaza, Canyon Road, and so on,” said Saffell.

Chapman’s team is ready for it. “We now have 35 agents in this office and we look forward to opening another office here in Santa Fe,” she said.

“We’re just super excited. The team we won in Santa Fe couldn’t be better. They are a great group of people, ”said Saffell.

To view the properties available on this network, visit www.santafe.realestate.

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